Sonny

Hongkyung Son (aka Sonny) is a multidisciplinary South Korean designer. He holds a Bachelor of Arts in Visual Communication Design from Yonsei University and embarked on his career as an editorial designer. He subsequently pursued a career in brand identity and exhibition graphics and enrolled for his Master of Design studies in 2022 in Basel, Switzerland. Sonny's work explores the relationship between digital and analogue, and experiments with the possibilities of personalized work within the standards of industry-driven aesthetics.  

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