For the 2025 Paris pop-up exhibition <Doll Dialogues AW 25> by Basel-based knitwear brand "TATI THINGS", I developed the graphic identity, drawing inspiration from the designer’s studio—an eclectic space filled with fabrics, yarns, and threads. The interplay of materials, colours, and the structured chaos of the creative process served as a key visual reference.

To translate this essence into a compelling visual language, I employed a combination of vibrant colours and creative coding, generating layered linear graphic compositions. These elements, collaged together, seamlessly integrated with the exhibition space, enhancing the dialogue between the graphics and the physical environment.

The aim was to make printed materials—such as posters and flyers—feel like exhibits in their own right, blurring the line between promotional design and artistic expression, and naturally engaging visitors in a tactile, immersive experience.