HGK Basel 23/24

Key visual graphics and Applications

I developed and executed the graphics for the FHNW HGK Basel 23/24 campaign, which starts with “NEXT”, a graduation exhibition event in September 2023, and ends with “APPLY” in February 2024, promoting the recruitment of new students. It is an annual project consisting of 6 events in total.

The "NEXT" poster in the campus
The poster on the street in Basel
The information board for the Next generation event 2023
Preparation for the event
The poster in the city
The main graphic of HGK Basel on the wall in the school
Introduce the project at Basel Code 2024 in Basel, Switzerland
The creative code for project

HGK Basel “NEXT Generation”

Drawing on my typographic heritage, I wanted to visualise messages moving towards the future, so I came up with the movement of creating digital type and using it to write. This movement is also implemented through a new visual language, coding, which is then extended into an AR Poster, illustrating the transition of the contemporary visual language landscape from physical to digital.