Nike mit Liebe
This project questions the standardised aesthetics that brands often adopt in line with industry norms. Through the visual medium of posters, I explored alternative aesthetic possibilities for specific brands, aiming to convey a message of 'love' through typography in response to the numerous global conflicts we face today. I hold a profound belief in the power of love, both in religious and social contexts, and observe with sorrow how this universal human value is increasingly overshadowed by ideologies of nationalism and patriotism.
For this project, I selected Nike—not only for its global recognition as a leading sports brand but also because sport, more than most human pursuits, embodies values of 'fairness,' 'health,' and 'love' that transcend national and ideological divisions, uniting people in something beyond mere competition. Furthermore, the etymology of 'Nike,' referring to the goddess of victory, felt particularly fitting for a discussion centred on love and unity.
