This project presents a critical exploration of the conventional aesthetics tied to prominent brands, which are frequently defined by strict industry standards. Through a series of posters, I investigated alternative aesthetic expressions for selected brands, with a particular emphasis on Rolex, the esteemed Swiss manufacturer of luxury watches. My approach was rooted in a critique of how the Rolex name has, over time, become synonymous with luxury worldwide, often eclipsing the intrinsic craftsmanship and artistry of the watches themselves. To challenge this, I deliberately avoided any overt representation of the brand name or the watch’s image. Instead, I deconstructed the product’s components, employing them as sculptural elements to evoke the essence of the brand indirectly, thus inviting viewers to reflect more deeply on the object’s craftsmanship rather than its branded identity.